Author: CUSTOMERS 1ST MARKETING
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4 Marketing and Sales Lessons from a Guy that Adjusts Spines for a Living
… and over the pounding dance music, the chiropractor says: “Drink all you want! Corporate is paying for this round!” Although that sentence would be completely natural to overhear at XS, Amnesia, or any other venue that looks like the image above on a Friday night, that scenario actually occurred for me last Friday … morning.…
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Casting! We Need a Marketing Executive!
3 Reasons Job Interviews Are Just Like Hollywood Auditions There are few things in life as disheartening as getting to the final round of a job interview, only to learn that – once again – the other candidate was selected. Having seen several colleagues go through this recently, I know there’s a cumulative effect that can…
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How Digital is Transforming Experiential Marketing
by Alex Hultgren When I was running digital media at Ford, I used to get in spirited debates with my traditional media colleagues about the future of marketing. I predicted that all marketing would soon be digital – without exception. Now, most of this banter was just to drive the TV team crazy, but I…
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“The Funnel Is Dead” Must Die
3 Reasons This Assertion Is Downright Silly I just read my 34,897th article espousing that the funnel is dead, never to return again. Although many of these pieces are simply a eulogy for a non-digital world, several offer their own graphical representation of the new path from brand obscurity to rabid fan base. So we…
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Death By Data Dump
This article originally appeared on Capsule’s Guest Blog December 2018. When I first started managing digital media at Ford over 10 years ago (which a recruiter told me is similar to dog years, so let’s call it 70 years ago), I was amazed at the level of detail we could track about our customers’ behaviors.…