OK, this is not another one of those sappy posts about how someone's entire business was transformed after reading a brilliant Seth Godin quote scratched into the wall at a Shell station. Although that would make quite an interesting collection of stories. [NOTE TO SELF: EXPLORE GODIN/CIRCLE K SYNERGY]. This is a different story entirely: [...]
THREE BILLBOARDS OUTSIDE SPRINGFIELD, MO (aka MARKETING LESSONS FROM A CONVENIENCE STORE RESTROOM)
