Author: CUSTOMERS 1ST MARKETING
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The True Art of the Pivot? Keep Pivoting! 3 Strategies to Navigate the Continued Uncertainty of COVID-19
Since March, I’ve been focusing on a variety of organizations that did some really amazing pivots during the first few months of the lockdown. There were some innovative actions companies took to keep their customers and stakeholders engaged, stay relevant, strengthen relationships, build loyalty, create new products, and maintain some level of revenue as the…
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An Inspirational Pivot by An Inspirational Organization: 5 Great Business Lessons from UpTurnships™
Over the past few weeks, we’ve looked at different for-profit companies that have found creative ways to pivot during this pandemic. This week, let’s look at a cool non-profit that’s had to rethink everything in the last 75 days: UpTurnships™. Quick Background: UpTurnships was founded in 2014 by a team of seasoned corporate professionals who…
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5 Great Business Lessons from Luther College’s Re-opening Plan
In my continuing series on pivots and innovative actions by different companies during the pandemic, I want to spend this week talking about another industry entirely: higher education. Specifically, at a time when the largest university system in the USA has already canceled most of its in-person classes next fall, the “phased and modular” approach Luther…
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4 Reasons Allstate’s Refund is Brilliant
Another example of how businesses (large and small) are pivoting/adapting during COVID-19 in creative ways. On April 6, Allstate did something the industry had never seen before – they announced they would be returning more than $600M to their customers over the next few months. The Problem: Large auto insurance companies, such as Allstate, collect monthly…
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Pivot of the Week: Mann Theaters
Examples of the awesome ways businesses are pivoting/adapting during COVID-19.