4 Reasons Allstate’s Refund is Brilliant

Another example of how businesses (large and small) are pivoting/adapting during COVID-19 in creative ways. On April 6, Allstate did something the industry had never seen before – they announced they would be returning more than $600M to their customers over the next few months. The Problem: Large auto insurance companies, such as Allstate, collect monthly [...]

Death By Data Dump

This article originally appeared on Capsule's Guest Blog December 2018. When I first started managing digital media at Ford over 10 years ago (which a recruiter told me is similar to dog years, so let’s call it 70 years ago), I was amazed at the level of detail we could track about our customers’ behaviors. [...]