THREE BILLBOARDS OUTSIDE SPRINGFIELD, MO (aka MARKETING LESSONS FROM A CONVENIENCE STORE RESTROOM)

OK, this is not another one of those sappy posts about how someone's entire business was transformed after reading a brilliant Seth Godin quote scratched into the wall at a Shell station.  Although that would make quite an interesting collection of stories. [NOTE TO SELF: EXPLORE GODIN/CIRCLE K SYNERGY]. This is a different story entirely: [...]

The True Art of the Pivot? Keep Pivoting! 3 Strategies to Navigate the Continued Uncertainty of COVID-19

Since March, I’ve been focusing on a variety of organizations that did some really amazing pivots during the first few months of the lockdown. There were some innovative actions companies took to keep their customers and stakeholders engaged, stay relevant, strengthen relationships, build loyalty, create new products, and maintain some level of revenue as the [...]

An Inspirational Pivot by An Inspirational Organization: 5 Great Business Lessons from UpTurnships™

Over the past few weeks, we’ve looked at different for-profit companies that have found creative ways to pivot during this pandemic. This week, let’s look at a cool non-profit that’s had to rethink everything in the last 75 days: UpTurnships™.  Quick Background: UpTurnships was founded in 2014 by a team of seasoned corporate professionals who [...]