Tag: marketing strategy
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Sales Slowing Down, Stalling Or Shrinking? It Might Be Time To Review The Ol’ Marketing Playbook
If your sales are stalling or shrinking, it’s time to review your marketing approach. Here are five questions to consider that will help you resolve what to do next.
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4 Guiding Principles (and an Easy Tip to Live Into Them) for 2021
That Ted Lasso is a genius. OK, I know what all of you Apple TV+ subscribers are thinking: you mean that hayseed D2 football coach from Kansas who just led the Richmond Greyhounds to an embarrassingly public relegation from the Premier League … how can you possibly look to him as a role model? Actually,…
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4 Reasons Allstate’s Refund is Brilliant
Another example of how businesses (large and small) are pivoting/adapting during COVID-19 in creative ways. On April 6, Allstate did something the industry had never seen before – they announced they would be returning more than $600M to their customers over the next few months. The Problem: Large auto insurance companies, such as Allstate, collect monthly…