In my continuing series on pivots and innovative actions by different companies during the pandemic, I want to spend this week talking about another industry entirely: higher education. Specifically, at a time when the largest university system in the USA has already canceled most of its in-person classes next fall, the “phased and modular” approach Luther [...]
4 Reasons Allstate’s Refund is Brilliant
Another example of how businesses (large and small) are pivoting/adapting during COVID-19 in creative ways. On April 6, Allstate did something the industry had never seen before – they announced they would be returning more than $600M to their customers over the next few months. The Problem: Large auto insurance companies, such as Allstate, collect monthly [...]
Pivot of the Week: Mann Theaters
Examples of the awesome ways businesses are pivoting/adapting during COVID-19.
4 Marketing and Sales Lessons from a Guy that Adjusts Spines for a Living
… and over the pounding dance music, the chiropractor says: “Drink all you want! Corporate is paying for this round!” Although that sentence would be completely natural to overhear at XS, Amnesia, or any other venue that looks like the image above on a Friday night, that scenario actually occurred for me last Friday … morning. [...]
Casting! We Need a Marketing Executive!
3 Reasons Job Interviews Are Just Like Hollywood Auditions There are few things in life as disheartening as getting to the final round of a job interview, only to learn that – once again – the other candidate was selected. Having seen several colleagues go through this recently, I know there’s a cumulative effect that can [...]