OUR APPROACH
We are always surprised how many successful companies have been driven for years by functional areas that have nothing to do with the customer. Engineering. Manufacturing. Finance. All insanely important to the success of the business, but completely internally-focused in their function.
Regardless of the size of your company, it all comes down to the three things you need to know:
1. Know Your Customers
Let’s face it you can’t please everyone. But you don’t have to.
There are so many potential customers out there. Let’s go find them and the best segments for you to target them.
Know Your Customer
At Customers 1st Marketing
We work with you to uncover and target the segments that possess the best market potential for your products or services — by starting with identifying and understanding your best customers.
Specifically, Do You Know:
Their Love
Why
Do your best customers keep coming back?
Who They Are
Which
Segments are you intentionally going after?
Their Pain
What
Can your product or service do to alleviate it?
Their Rejection
When
You lose a customer or prospect, why?
2. Know Yourself
You Have An Amazing Story. Let’s Tell People About It.
You picked this job or started your business for a reason, and that reason should drive you every day.
At Customers 1st Marketing, We Love Getting To Know You
Why does your business exist? We delve into the core things that drive your success and craft the specific messages that give customers a clear reason to choose you over the competition.
But Do You Know:
Your Mission
Why
Do you exist — and why should your customers care?
Your Role
How
Do you define your relationship with your customer?
Your USP
What
Really makes you, you?
Your Message
Can
You explain what you do in less than ten words?
3. Know Your Execution
Most Companies Keep Track Of Way Too Many Metrics Or Far Too Few.
Let’s focus on what’s driving your business.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker, visionary retailer
We Analyze Your Entire Revenue Funnel
This includes marketing, sales, and service/account management — to see if where you are focusing your efforts is where you are getting the most return.
The Four Key Questions Are:
Do You Know
1. Your Go To Market Strategy
Have you developed an intentional customer experience plan across all touch points, or are you practicing spray and pray marketing?
2. Your Priorities
Does your current spend align with the tactics driving the most ROI?
3. Your Performance
Are you tracking the right metrics?
4. Your Opportunities
Are there changes you could make today that would affect your bottom line immediately?
Bring It All Together
Knowing these three things has the power to transform your business immediately, as the answers can revolutionize both your customer experience at every touch point (front end) AND how you organize your operations (back end) — all with the singular goal of delighting your current customers and finding new ones.
What are you waiting for?
I brought in Alex to help with some advertising, but we worked together to rethink everything from a strategy standpoint – our color scheme, our tagline, our story, our website. He had so many ideas to make Realty, Inc. attract more customers – I’m still implementing them all!
~Greg Hiniker, CEO, Realty, Inc.