THE BLOG

To all the upper-funnel gurus who feel marketing exists solely to create brand adoration, a quick reality check: we cannot lose sight of the fact that all of that “brand-y goodness” we’ve created needs to make its way down the funnel – preferably much sooner than later. To that end, here are the 5 key pillars…

Retail hysteria. There is really no other way to describe it. Although there has been a “must-have” toy every holiday season, the ravenous, rioting mobs of parents that appeared in October 1983 (and didn’t let up until after Christmas) were unlike anything American toy retailers had ever seen. See, 1983 this was the season of…

Last week I identified four questions about blockchain: 1) What are the benefits of blockchain tech that are creating so much excitement; 2) Why are some industries – such as financial services, music and advertising technology – so particularly interested in blockchain; 3) Is blockchain the best solution to solve these industry problems; and then…

For the last several months, I have seen countless posts in my feed espousing the potential of blockchain to revolutionize the world as we know it. The benefits listed always include zippy words like “disruption,” “transparency,” and “challenging the status quo,” and the articles go on to describe how implementing blockchain technology will deliver some…

SO WHY DO YOU KEEP TRYING TO SELL ME VANILLA? In the late 2000s, I received meeting requests from every digital ad network that existed in the country. I was running digital media for Ford, and in those pre-programmatic days, we spent a lot of money with ad networks. As most of our spend was concentrated with…