THE BLOG
UNBELIEVABLY HELPFUL CONTENT
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Stop Selling The Specs!
4 common B2B marketing pitfalls that may be hurting your brand
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4 Guiding Principles (and an Easy Tip to Live Into Them) for 2021
That Ted Lasso is a genius. OK, I know what all of you Apple TV+ subscribers are thinking: you mean that hayseed D2 football coach from Kansas who just led the Richmond Greyhounds to an embarrassingly public relegation from the Premier League … how can you possibly look to him as a role model? Actually,…
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Three Billboards Outside Springfield, MO (aka Marketing Lessons From A Convenience Store Restroom)
OK, this is not another one of those sappy posts about how someone’s entire business was transformed after reading a brilliant Seth Godin quote scratched into the wall at a Shell station. Although that would make quite an interesting collection of stories. [NOTE TO SELF: EXPLORE GODIN/CIRCLE K SYNERGY]. This is a different story entirely:…
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Your Content Doesn’t Need a Call to Action — It Actually Needs Three!
Imagine you are in transition and just had a fantastic networking conversation with a recruiter. She described a new job opportunity that would be a great fit for your skills. But as you get up to leave, you do not give her your contact information, you do not offer her your resume (with all of…
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The True Art of the Pivot? Keep Pivoting! 3 Strategies to Navigate the Continued Uncertainty of COVID-19
Since March, I’ve been focusing on a variety of organizations that did some really amazing pivots during the first few months of the lockdown. There were some innovative actions companies took to keep their customers and stakeholders engaged, stay relevant, strengthen relationships, build loyalty, create new products, and maintain some level of revenue as the…